
Concept definition and Financial analysis
Any successful project starts with proper analysis in order to define the concept, positioning, products portfolio (if any), and targets. It is essential in this early stage to make sure that the concept is approved by the client. It should then remain the vertebral column of development during all and any other stages of the development. The concept needs to be translated into a financial projection, and we normally propose this phase to include design brief, SOA (Schedule Of Areas), investment budget, financial forecast based on operation hypothesis, preliminary mood boards to explain architectural ideas and style, and concept master plan, which gives zoning and operation flow within the property.